We’re very happy to announce that Reactify was named winner of the Start-Up Corner competition at Berlin Music Week.

We rarely enter competitions like these, always assuming that the judges are looking for more traditional criteria including specific products or established, tried-and-tested business models, so it was really special to have been chosen on the strength of our innovations in dynamic music, which is a very wide-ranging field. My pitch was brief, but I made an effort to stress that, although we have already been quite successful in our consultancy work for clients and artists, we have a strong desire to develop our own IP. I hope that my live demo of our CTRL Installation also captured the imaginations of the audience and judges alike.

Many thanks to the judges for taking part, Berlin Music Week for running the competition, and MashUP Norway, IBB and High Tech Gruenderfonds for their future support in our endeavours.